Buses go round and round, and so do the advertisements. If you’re a commuter, a public transit patron, or a walker/driver in central neighborhoods, you’ve been frequently affected by bus advertising.
Bus advertising is designed to market to consumers in a direct, and easy to understand, format. Bus advertising delivers, for the most part, clear, universal messages that center around food, hospitality, fashion, upcoming events, listings, lifestyle branding, and a plethora of other fields.
This OOH advertising channel is so effective because of its large reach aimed to target to just about everyone in eyesight.outdoor advertising has an overall weekly reach of 81% for people ages 5 and up.
Advertisers use bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. It’s effective in reaching out to both men and women, of various age groups, because awareness about a product/service sees no gender.