Handing out samples to consumers will allow them to try on the product in front of a brand ambassador that will ultimately prompt a response about what they think. When consumers test out a product, they often make a note of what they like or dislike about the product, and often compare it to competitors’ products.
As a growing business, it is essential to find new ways to establish your product’s presence in the market, drive brand awareness, and boost your sales.
In more recent decades, product sampling marketing has taken off and product sampling strategies seem to be evolving constantly. From simple in-store samples to a new digital era of more effective product sampling methods using online platforms.